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Are you being served? Collaborations to improve services for train travellers

  As service design continues to develop as a discipline, people within the field are starting to work towards achieving higher-level, larger-scale integration with both public and private sector...

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GOOD’11 – Thanks for taking part!

Massive thanks to all of you who in some way contributed to making The Great Outdoors of Design, our first conference with the Reach network, such a resounding success. A really diverse crowd made it...

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‘Design as Service’– An International Symposium during Dutch Design Week

How are the roles of designers changing in a world where they often no longer provide a service to one organisation, but rather collaborate in open and networked innovation consortia? What does the...

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Maaike Schuitema

  Maaike is a graduate of the Design Academy Eindhoven (2012). She also holds a degree in Graphic Design from the University of Rotterdam. Prior to taking up her job as Design Research Assistant at...

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Design as Service – Update

Last month we told you about Design as Service a symposium bringing together two ambitious programmes in The Netherlands aimed at exploring and promoting the changing role of designers in innovation...

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Workshop at WeCanBeHeroes

The We Can Be Heroes Academy is a unique combination of education and business. The students/staff all work 4 days a week on client projects, and 1 day a week they are actively taking part in a...

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Guest lecture at UvA Business School

STBY was invited to give a guest lecture on Design research for Service Innovation at the Business School of the University of Amsterdam. This lecture was part of an international master course on...

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Workshop for Rabobank managers

STBY was invited by Growinn to facilitate a half day workshop to introduce a group of managers from Rabobank the way Design Research can inform and inspire Service Innovation. This workshop was part of...

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RCA launch new MA in Service Design

The RCA have recently announced that starting next year they’ll be offering a new MA in Service Design. Bas obtained his PhD from the RCA back in 2007, so we know first-hand what a great school it is –...

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Be a Fellow at UnBox 2012

  Our Indian Reach partner, Quicksand, had some exciting news this week: the launch of their 2012 UnBox Fellowships. UnBox is a festival celebrating interdisciplinary processes and experiences that...

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Design Research for Service Innovation

Our creative research projects connect organisations with the lives and experiences of their customers. This helps our clients to innovate their service offering, making it more valuable for both their...

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Design Thinking in Brazil

The guys from Live|Work in Sao Paulo have just written a book about Design Thinking in Brazil. Well done! Unfortunately for us it is all in Portugese. We are learning, slowly. A brief informal chat...

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REACH talk at UCL

Invited by Stefana Broadbent from the Antropology Department at UCL, STBY gave a talk together with our REACH partners Apogee and Quicksand. As we were all in London for a joint workshop with one of...

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Unbox-ing Cross-Cultural Differences

  Geke and Bas had a great time in India this month attending UnBox, the annual festival organised by our Indian Reach partner, Quicksand. UnBox provides a forum for inter-disciplinary reflections on...

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Hanae Shimizu

  Hanae is the latest intern to join us in our Amsterdam office. Originally from Japan, she graduated with a degree in Aesthetics and Art History from Tokyo’s Gakushuin University in 2006. She’s...

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Defining ‘Smart’: Using Video to Explore Smartphone Usage

  Do people in different countries have different ideas as to what a smartphone can do for them? In the latest of a series of projects conducted for a major telecoms company, STBY have just finished...

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Zoé Aegerter

  Zoe’s the latest intern in our London office, bringing some Parisian sophistication to the place in February 2012. She arrives at STBY by way of the Higher School of Decorative Arts (ESAD) in...

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Guest lecture on service prototyping

STBY was invited to present a guest lecture at TU Delft Industrial Design and Engineering, as part of a master course on Service Design Processes for a selection of mature students and staff. Geke and...

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Service Design at UXHK

Geke’s talk at UX Hong Kong was on ‘Service Design: Co-production at the moment of thruth’, and the subsequent workshop was on ‘Multi-channel Customer Journeys: Connecting the touch points’. Also here...

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Service Design & Multichannel Customer Journeys

At the latest UX Hong Kong conference in February 2012, Geke van Dijk presented a talk on ‘Service Design: Co-production at the moment of thruth‘ and a workshop on ‘Multichannel Customer Journeys:...

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